From Concept to Install

Ready to launch nationwide in 2012 - you can see how the idea matured and grew into this ready-for-market Luxury Electronic Pop-up Boutique

The first of it's kind to include soft goods.

The footprint is 36" wide, 84" long and 80" high and it requires standard 110V power.

The merchandise is all based on supporting human or environmental causes and giving back, but this business is for profit.

60 % of the merchandise will be soft goods and 40 % will be hard goods, the price point will be $20 with a few notable exceptions.

Soft goods will include printed and designer art t-shirts, hats, gloves, scarves etc

Hard goods will include accessories for both clothing and the home.

Here are examples of three items that support the Elephant Sanctuary in Thailand.

•           The first item is an art print painted by an elephant selling for $20

•           The second item is an Elephant sanctuary t-shirt selling for $20

•           The third item would be an Elephant Adoption where an Elephant is purchased on the streets of Bangkok and brought to the sanctuary where the elephant lives the rest of its life with a herd of rescued elephants; this item sells for $10,000. The purchaser would get an engraved brass plaque and specific information with pictures about the elephant they rescued would be sent through the mail from the Sanctuary.

I do not think $10,000 Elephant Adoptions will sell like art prints or t-shirts, but I think the cause is good and it would pay its rent in the buzz it would bring to store.

We will be doing the same thing from planting trees in the rainforest to preserving an acre of rainforest. There will be similar items regarding causes, both human and environmental, including removing landmines in Cambodia to rescuing child soldiers in Africa.

I want to emphasis, this is a for profit enterprise with a give back campaign.  Instead of selling goods from Dolce & Gabana, we are selling goods from organizations like “Invisible Children”.

I would like the first full test to be in a mall here in Florida so I can make hardware and software tweaks quickly, but because of the type of product I feel strongly that it has to have high traffic with a luxury clientele. The target demographic is in two parts, 60% between 18-24, 40% over 24+, both in higher income brackets.

Anything you can suggest, or connections you think I should make are appreciated.

BLink? What is it?

A Non Traditional Pop Up Shop

Automatic Retailing

Luxury Items that Do Good

Brad LaRochelle 941-256-0600

brad@BLinktees.com Founder

sahdtre@Blinktees.com Asia Director

zinni@Blinktees

US Director

9 reasons to partner with BL*ink Stores

1. BL*ink Automated Kiosks utilizes an avant-garde technologically unique specialty retailing concept, utilizing a customized vending machine unit with the addition of flat screen/touch screen video and state-of-the art computer software technology in conjunction with our innovative and provocative marketing strategies.

2. Automated Kiosk retailing is revolutionary and changing the face of specialty retailing, with Luxury brand sales going as high as $40,000 per foot. Automated retail is presently a $42 Billion dollar industry and has grown over 150% over each of the past two decades. Luxury product vending is the latest innovative trend and is poised to consume an even more substantial share of the market as technology advances.

3. BL*ink embraces the cutting edge technology of an innovative retail concept for luxury market. Tailoring our merchandise mix to uniquely complement the clientele and local area demographic profiling. Providing high quality luxury items with innovative images and messaging for a fair price point and user friendly operating system.

4. BL*ink will have a clean, high-tech image. The high tech machines with the touch/flat screen technology in only the beginning of BL*ink plans to captivate its target market. With Funky, Fun, family friendly videos enmeshed with digital music. This latest technology and delivery system is exclusive to BL*ink and the U.S. patent is pending.

5. BL*ink automated kiosks are extremely user friendly. They are able to add and or change product within minutes, and able to change or add locations within days.

6. The founders and operators of BL*ink are passionate about the concept of “giving back”. This will be reflected in all of the merchandise sold with inspirational images and messaging. BL*ink will be a “Not For Profit Corporation” with profits going to local, national and international charities.

7. BL*ink will be targeting its marketing campaign through the Internet, i.e. Facebook, Twitter, etc. An interactive webpage is presently under construction at this time as well. All campaigns main focus is the creation of excitement and anticipation for our amazing new retailing concept.

8. BL*ink will partner with malls, airports and resorts catering to affluent, young and young-minded customers who are trend leaders.

9. BL*ink will not require any Facility investment in RMU’s, Kiosk or build outs. All Machines will be self contained retail units. And all BL*ink automated kiosks are privately owned and operated.

Merchandise and Product Lines

BL*ink BASICS

Each Machine will hold approximately 45 items

Price points will range from $15.00 -$10,000.00

Sample Products in the BL*ink store:

Inside the “Brazilian Rainforest Tube” for $20 will be:

A t-shirt and the certificate for planting a tree by various organizations and locations along with a “Certificate of Planting” (suitable for framing), location information with photographs and history of the location.

We will also have different designs for each location. A rainforest in Asia will have an Asian inspired t-shirt.

There will be items for various Local, National and International causes.

Some of those items are:

· One of my favorite items is the Favela Bracelet from Rio, this item is a composite of colorful photos of the favela slums in Rio encased in biodegradable resin with the proceeds going to the favela schools.

· Another item is the elephant dung paper Stationary from Vietnam that supports elephant rehabilitation.

BLink Causes and Partnerships

Removing Landmines in Cambodia

International Peace Projects

Tiger Sanctuary - Sumatra

Florida Wildlife Habitat

Home for Street Children Thailand

Saving Children Soldiers

Thailand's Elephant Project - the $10,000 tube

For $10,000 the buyer could adopt an elephant from birth through its entire life; inside the tube would be a specific Elephant’s name, picture, and location in Thailand’s Elephant Sanctuary along with Certificate of Adoption.

A portion of the proceeds will go to charities

Designs will project a positive message

BLink Marketing

MARKETING:

Interactive webpage, Facebook, and Twitter

The webpage will include a monitored photo posting site for customers to post pictures, videos and blogs about the shirts and art items.

Customers will be able to submit and vote on designs via the web; designs accepted and produced will include the artists name and local.

BL*ink Stores will have an inventory of 1080 units.

Product Delivery, Packaging and Returns

PRODUCT DELIVERY AND RETURNS

Items will be packaged in plastic tubing with receipt and marketing material about the artists, printing method, charities and foundations contributed too, etc.

Purchase method will include cash, credit or debit cards. Paypal possible depending on technology availability.

A receipt will be included inside each tube. Same hassle free guarantees you would get from any online retail store.

Returns will be made via mail or internet using a return label.