Ready to launch nationwide in 2012 - you can see how the idea matured and grew into this ready-for-market Luxury Electronic Pop-up Boutique
The first of it's kind to include soft goods.
The
footprint is 36" wide, 84" long and 80" high and it requires
standard 110V power.
The
merchandise is all based on supporting human or environmental causes and giving
back, but this business is for profit.
60
% of the merchandise will be soft goods and 40 % will be hard goods, the price
point will be $20 with a few notable exceptions.
Soft
goods will include printed and designer art t-shirts, hats, gloves, scarves etc
Hard
goods will include accessories for both clothing and the home.
Here
are examples of three items that support the Elephant Sanctuary in Thailand.
• The first item is an art print
painted by an elephant selling for $20
• The second item is an Elephant
sanctuary t-shirt selling for $20
• The third item would be an Elephant
Adoption where an Elephant is purchased on the streets of Bangkok and brought
to the sanctuary where the elephant lives the rest of its life with a herd of
rescued elephants; this item sells for $10,000. The purchaser would get an engraved
brass plaque and specific information with pictures about the elephant they
rescued would be sent through the mail from the Sanctuary.
I
do not think $10,000 Elephant Adoptions will sell like art prints or t-shirts,
but I think the cause is good and it would pay its rent in the buzz it would
bring to store.
We
will be doing the same thing from planting trees in the rainforest to
preserving an acre of rainforest. There will be similar items regarding causes,
both human and environmental, including removing landmines in Cambodia to
rescuing child soldiers in Africa.
I
want to emphasis, this is a for profit enterprise with a give back
campaign. Instead of selling goods from
Dolce & Gabana, we are selling goods from organizations like “Invisible
Children”.
I
would like the first full test to be in a mall here in Florida so I can make
hardware and software tweaks quickly, but because of the type of product I feel
strongly that it has to have high traffic with a luxury clientele. The target
demographic is in two parts, 60% between 18-24, 40% over 24+, both in higher
income brackets.
Anything
you can suggest, or connections you think I should make are appreciated.
