
Friday, September 16, 2011
BLink? What is it?

Merchandise and Product Lines
BL*ink BASICS
Each Machine will hold approximately 45 items
Price points will range from $15.00 -$10,000.00
Sample Products in the BL*ink store:
Inside the “Brazilian Rainforest Tube” for $20 will be:
A t-shirt and the certificate for planting a tree by various organizations and locations along with a “Certificate of Planting” (suitable for framing), location information with photographs and history of the location.
We will also have different designs for each location. A rainforest in Asia will have an Asian inspired t-shirt.
There will be items for various Local, National and International causes.
Some of those items are:
· One of my favorite items is the Favela Bracelet from Rio, this item is a composite of colorful photos of the favela slums in Rio encased in biodegradable resin with the proceeds going to the favela schools.
· Another item is the elephant dung paper Stationary from Vietnam that supports elephant rehabilitation.
Thailand's Elephant Project - the $10,000 tube


For $10,000 the buyer could adopt an elephant from birth through its entire life; inside the tube would be a specific Elephant’s name, picture, and location in Thailand’s Elephant Sanctuary along with Certificate of Adoption.
A portion of the proceeds will go to charities
Designs will project a positive message
BLink Marketing

MARKETING:
Interactive webpage, Facebook, and Twitter
The webpage will include a monitored photo posting site for customers to post pictures, videos and blogs about the shirts and art items.
Customers will be able to submit and vote on designs via the web; designs accepted and produced will include the artists name and local.
BL*ink Stores will have an inventory of 1080 units.
Product Delivery, Packaging and Returns
PRODUCT DELIVERY AND RETURNS
Items will be packaged in plastic tubing with receipt and marketing material about the artists, printing method, charities and foundations contributed too, etc.
Purchase method will include cash, credit or debit cards. Paypal possible depending on technology availability.
A receipt will be included inside each tube. Same hassle free guarantees you would get from any online retail store.
Returns will be made via mail or internet using a return label.
Local, National and International Giving
BL*ink Stores Doing Good
BL*ink Stores will help causes raise funds directly by sales to customers who want to purchase gifts or items that both they will use and will do some real good.
Items sold will be unique, with designs and products from local artists as well as items from the Not For Profits themselves.
BLink 24 hour real time inventory replenishment
BL*ink Stores Sales and Restocking Cycle
It will take 24 hours or less to go from selling to restocking the machine
A Customer makes a purchase
All sales are downloads directly to Blink offices in real time
The Blink offices repackage and replenish for sales immediately
The machine is restocked by Business Owner within 24 hours
Foot Print Model and Specs

FOOTPRINT MODEL
The basic footprint will showcase the open glass front of the machine and a large flat panel video screen creating activity from any angle
· Required spaces is the same as a standard vending machine size, 36x36x72 inches in an interior or covered location
· Electricity required is 120 volt
· Multiple units can be used if space is available
Blink Leadership
THE BL*ink IDEA
The BL*ink Store was first imagined over 7 years ago by my then 10 year old daughter while she was reminiscing about Surf Shops I had recently sold, she said “wouldn’t it be cool if you could buy t-shirts from a Coke machine?”
My immediate reaction was, “That will never work” but after a second of thought, I said: “Yes it would be cool, but I don’t know how to make it work”.
Even though all those years have passed my creative gears and my passion for making the impossible, possible never stopped...and my desire to spend more time with my family and allowing us all to place input into this amazing concept and to Do Good.
With pride and excitement our idea of BL*ink once a child’s pipe dream is now a reality.
LEADERSHIP and EXPERIENCE
With 20 years of retail multi unit management, and 10 years of growing a single start-up T-shirt store into a local chain of Surf Lifestyle Shops I am ready to take the plunge and open the first BL*ink location.
In addition to 20+ years of retail Management and Ownership I have also spent more than 10 years in Mall and Resort third party operations and facility management. My business experience includes a national portfolio with over 100 mall and resort locations with full contract financial accountability, Marketing, Hospitality and customer experience, Supply Chain and Logistics management.
For a complete CV please email me at Brad@BLinkTees.com
You can also find me on Linkedin.com at: http://www.linkedin.com/in/bradlarochelle